The trust people put in blogs, their simplicity and interactive character, and their ability to be aggregated via RSS have combined to grant blogs a unique status in the communications spectrum.
This event will examine the increasing importance and influence of blogs – as sources of trusted opinion and as a barometer of the shifting balance of power in media publishing.
Is nano-publishing a new communications paradigm?
The growth and popularity of blogs embodies the shifting balance of power in the media continuum. But with the onset of what Demos recently dubbed “the pro-Am revolution”, are amateurs really the new experts? Or is it less a case of insufficient fact-checking by bloggers passing for journalists and more an emergent preference by consumers for personalised content, peer-review and transparent motivation?
Are blogs the new voices of authority?
Blogs were supposed to be unmediated, immediate communication, and content that could be delivered on the hoof (via moblogging and WiFi). But can this be a marketing model? The informal nature of blogs – and their simplicity for the user – has been key to their appeal to date. So will this democratising type of social software transfer so easily into the marketeers toolset as a more authentic way to foster relationships and loyalty?
I’ll be on a panel along with Mike Beeston, Fjord; Sabrina Dent, Mink Media; Johnnie Moore, Marketing consultant & facilitator; Adriana Cronin-Lukas, The Big Blog Company. This is actually going to be the first time I’ll have been on a panel discussion with people I actually know, and I’m looking forward to it.
On the other hand, I will only just have got back from America and will be horrendously jet-lagged, although it has already been proven that my mouth can continue working long after my brain has fallen asleep. I’ll let you decide if that’s a good or bad thing: Beercasting in Vancouver (MP3, a bit clippy at times, fast forward to about halfway through.)